Languages Canada Establishes Itself as a Key International Force Through Three Trade Missions
Ottawa, December 17 2012 – Languages Canada, the association representing Canada’s 191 accredited language education programs and schools, has once again proven itself to be a key player on the international education scene by organizing three significant trade missions to six different countries.
Nearly 20 Languages Canada institutions participated in these three missions. The first one, taking place from November 4 to November 9, was aimed at reinforcing existing partnerships in Turkey and Russia. A second mission followed, where Languages Canada members headed to Kazakhstan and Ukraine. The last mission took members to Spain and Italy, where Languages Canada signed an important agreement with the Italian Association of Language Consultants and Agents (IALCA).
These missions were made possible by the key market knowledge and important logistics support of StudentMarketing, an expert in agency marketing and business development, and are already having very positive impacts. The missions resulted in over 1000 meetings with 102 agencies and approximately 60 education sector stakeholders and government officials. On top of allowing Languages Canada and its members to develop key partnerships while learning and living the local culture, these missions have cemented Languages Canada’s vision for developing international markets for the Canadian language education sector.
Organizing three missions in three weeks was a sizeable challenge for all those involved, but member interest and agency participation was so high that everyone who participated already qualify the missions as successful. The biggest outcome of these missions is that it cemented Languages Canada member’s interest in developing these international target markets and working with the key players there.
These missions were led by Languages Canada’s new Manager of International Affairs and Marketing, another clear message by the association that international partnerships will be a strategic focus for the coming years. “The creation of my position and my participation in these missions is a token of the efforts devoted by Languages Canada to building and maintaining international partnerships” said Mr. Guillaum Dubreuil, who occupies the position.
As Languages Canada winds down from these missions and assesses the success that they had, the management team is already looking to the future by starting to plan its next trips and next destinations. “When we look at how successful these missions were for our members and their partners, it opens up a lot of possibilities for the future. It’s safe to say that the countries visited during these missions will become regular stops for Languages Canada and its members in the near future” said Mr. Gonzalo Peralta, Executive Director of Languages Canada.
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Languages Canada is the not-for-profit association that represents more than 190 language education member programs across Canada, which offer accredited English and French programs from both the public and private sectors.
For more information, please contact:
Manager of International Affairs and Marketing
+1 (514) 475-7400