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Promoting Language Education in Canada at ICEF Berlin 2018

BERLIN, November 3-7, 2018 - From November 3rd to 7th, Languages Canada (LC) teamed up with Canadian Association of Public Schools – International (CAPS-I) and Colleges and Institutes Canada (CICan) to promote Canadian education during the world's largest agent networking event, the annual ICEF Berlin Workshop

The event kicked off on Saturday, November 3rd with a reception co-hosted by the Embassy of Canada in Berlin and the Canadian Consortium for International Education (CCIE) with sponsorship by International Insurance, Scotiabank, Canada Homestay Network, Paragon Testing, IDP Canada, ICEF, iCent, and ApplyBoard. Over 180 LC members, international guests, and education agents attended the reception. LC, CAPS-I and ICEF, co-owners of the Canada Course for Education Agents, gave away 10 prizes of free Canada Course examination fees as a draw prize for participating agents. The prize giveaway was coincidentally time with the 700th graduate of the Canada Course.

Languages Canada, CAPS-I and CICan hosted a “Study in Canada” booth on behalf of the CCCIE, meeting with agents from around the globe, including from targeted markets for upcoming LC marketing activities, such as the LC trade mission to Turkey, taking place January 29-31, 2019. Languages Canada, CICan and CAPS-I also delivered an "Education Pathways in Canada" presentation to a group of over 50 agents, highlighting why students and agents from around the globe rank Canada as a top destination to live and learn in English and/or French.

Languages Canada was pleased to see over 40 members represented at this year’s ICEF Berlin. On the overall successes of Canada's involvement at this years ICEF Berlin Workshop, Diego Sanchez – Manager, International Promotion and Marketing at LC stated ‘’Attending ICEF Berlin 2018 confirmed that Canada is living its glory days. Everyone wants to send students to Canada and our image of a safe, affordable and high quality destination has never been stronger. However, we have to be smart on how to leverage this opportunity. It is important not only to nurture existing partnerships, but also go out there and establish new ones. Languages Canada is aware of great potential in traditional markets like Turkey, Russia and Ukraine. And there has been a clear rise in student interest from Iran, Egypt, Bangladesh – just to name a few. Yet, being the #1 in agents’ wish list does not translate into student numbers automatically. There still is a lot of work to be done in order to educate them on what Canada has to offer.’’

For further information on ICEF Berlin 2018 or the upcoming LC trade mission to Turkey, please contact